THE NEXT STEP

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Hispanic Organization of Latin Actors (HOLA) is a not-for-profit 501(c)3 arts service organization founded in 1975 whose mission is to act as a support for Latino/Hispanic performers in the U.S. And fight for more visibility and varied, non-stereotyped images of Latinos/Hispanics in the arts and media.

For HOLA members, through workshops, promotional support, career counseling, networking events and visibility on our online directory of talent, we help them take the next step in their careers. But in order to continue doing that we need your help to help us take THE NEXT STEP.

Continued cutbacks on government aid to arts and arts service organizations require that HOLA ask for your support. Help us help others. Help us to get our images— non-stereotyped images— on screens, large and small, and to stand tall and voice our concern when stereotyped portrayals of Latinos/Hispanics are exhibited. Help us in our effort to be seen in the varied, wonderful ways that Latinos/Hispanics are. Help us helps others take THE NEXT STEP.

Make a tax-deductible contribution of $25, $50, $100, $250, $500 (or more, or less) to HOLA. Or donate to HOLA for its 39th anniversary by donating a neat $39. Do so by calling (212) 253-1015 or (888) 624-HOLA, or donating online by clicking HERE. HELP THEM TAKE THE NEXT STEP.

FACTS
• Latinos/Hispanics remain the fastest-growing demographic in the U.S. and is expected to increase from 17% of the population to 26% by 2050, according to the Pew Hispanic Center. However, the Hispanic population is so varied and its interests so diverse that it’s difficult to cater to it.

• Latinos/Hispanics are savvy enough to find information through social media. In fact, Hispanics are the most active group of Americans on Facebook, Twitter and the like, with 80% using social media compared with 75% of African Americans and 70% of white Americans.

• A 2012 Nielsen study estimated the buying power of Hispanics in the U.S. at $1 trillion, increasing to $1.5 trillion by 2015.

• The Nielsen study also found that the number of Hispanic households earning more than $50,000 a year is growing at a faster rate than the general population, meaning the Hispanic population is “no longer a sub-segment of the economy”.

• The same Nielsen study also showed that while Latinos are 17% of the population, they made up 25% of the moviegoing public. In 2011, American companies spent $5.7 billion on ads targeting Hispanic viewers, according to the study.

And yet, the representation of Latinos/Hispanics on U.S. screens, large and small, is under 4%.

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